16personalities
Free online personality test with type descriptions, relationship/career advice and team assessments
Overview
16personalities (16personalities.com): Free online personality test with type descriptions, relationship/career advice and team assessments. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — #10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Total website visits that month were about 4,428,642 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 3.1 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 55%, search 44%, email 1%. (Source breakdown from Semrush, desktop only.)
New users mostly come from search: non-brand search is about 26%, with queries like “mbti”, “mbti test”, “mbti診断”. People find it by searching for a need, not the brand name.
Pricing: €29 (Premium Career Suite, billing type not stated).
September traffic sources
Semrush source breakdown (desktop)
Channel details
FAQ
How many checkout visits does 16personalities get per month?
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — #10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Where do 16personalities's new users come from?
New users mostly come from search: non-brand search is about 26%, with queries like “mbti”, “mbti test”, “mbti診断”. People find it by searching for a need, not the brand name.
How much does 16personalities cost?
Pricing: €29 (Premium Career Suite, billing type not stated).
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About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.