Overview
Identi (identi.pet): 英国宠物芯片登记. Category on TopCheckouts: Consumer services.
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — #47 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 69,397 (estimated from global rank). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: direct 50%, search 37%, referrals 8%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 15%, with queries like “anibase pet database”, “id microchip pet”. People find it by searching for a need, not the brand name.
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
September traffic sources
Similarweb top channel measured, others estimated by rank
Channel details
FAQ
How many checkout visits does Identi get per month?
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — #47 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Identi's new users come from?
New users mostly come from search: non-brand search is about 15%, with queries like “anibase pet database”, “id microchip pet”. People find it by searching for a need, not the brand name.
How much does Identi cost?
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.