Overview
Luma (luma.com): Event platform for creating, discovering and attending events. Category on TopCheckouts: Community.
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — #550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Total website visits that month were about 10,815,134 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 0.0 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 82%, search 8%, social 7%. (Source breakdown from Semrush, desktop only.)
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
September traffic sources
Semrush source breakdown (desktop)
Channel details
FAQ
How many checkout visits does Luma get per month?
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — #550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Where do Luma's new users come from?
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
How much does Luma cost?
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
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About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.